One Billion Customers: Lessons From the Front Lines of Doing Business in China.

By James McGregor. Free Press and Simon & Schuster, October 2005, 320 pages.

James McGregor.s new book, which distills the journalist-turned-business-man's two-decade long experience in China, reveals indispensable strate-gies and lessons for succeeding in the world.s fastest growing consumer market. As a former Wall Street Jour-nal China bureau chief and now a successful corporate executive, McGregor witnessed first hand China's remarkable rise to power, and he provides his readers with an insider.s view of conducting business in the emerging marketplace. Nearly one hundred strategies are of-fered in the compelling narratives of personalities and business deals in the Chinese business world.from Morgan Stanley.s creation of its China JV to corruption.s role as a lubricant in the Chinese business culture . making the book an absorbing read, as well as a practical tool for anyone with an interest in doing business in China.

A Bull In China: The New Invest-ment Frontier.

By Mergent Inc, Freddy Bush and Jonathan Worrall. John Wiley & Sons, December 2005, 256 pages

Investors are .ocking into China, yet they can only rely on sus-pect and limited information on the market. Having merged with Xinhua, Mergent now provides detailed reports on Chinese com-panies and industries. Written by the heads of Mergent and Xinhua Finance, the book offers readers trustworthy information they need to successfully invest in China and help them make more informed financial decisions in the growing market. The first part of the book reviews the historical and cultural history of China, in comparison with that of the US, helping readers to .nd pro.table investment opportunities there. The second part shows readers how to actually invest in the market and identify the best means for achieving individual goals through ETFs, mutual funds, and options.

The Politics of Piracy: Intellec-tual Property in Contemporary China. By Andrew C. Mertha. Cornell University Press, September 2005, 258 pages China is the world.s leading pro-ducer of pirated goods. With its full participation in the international economy, its inability to enforce in-tellectual property rights has aroused worldwide concern. Andrew C Mer-tha handles the problem from a local political perspective and answers the question of what is most impor-tant to China's successful enforcement of intellectual property rights. Though conventional wisdom suggests a simple correlation between greater external pressure and better Chinese compliance with inter-national norms and declared national policy, Mertha gives a different conclusion: efforts to protect intellectual property are much more suc-cessful when pressure is exerted from within, suggesting that success-ful enforcement depends on the understanding of China's complex network of bureaucracies and government-business relations.

Operation Yao Ming: The Mak-ing Of A Chinese Hero And His Journey To The NBA.

By Brook Larmer. Gotham, No-vember 2005, 352 pages

The NBA.s 7.6" All-Star Yao Ming has become a hero to millions and the apple of the advertiser.s eye. But his jour-ney to the US was a long-term plan carried out by a confluence of government and business interests intent on creating a superstar. Drawing on years of firsthand reporting, journalist Brook Larmer reveals the story behind the NBA giant and the Chinese sports machine that created him, from the arranged marriage of Yao.s parents to the national campaign, working to turn "a boy with an ideal genetic makeup into the best basketball player in Chinese history." Larmer also takes the readers behind the scenes of the US sports industry that is eager to tap a market of 1.3 million people.