Business and Management Ed-ucation in China: Transition, Pedagogy, Training and AlliancesBy Ilan Alon (Editor) and John R McIntyre (Editor). World Sci-enti. c Publishing Company, No-vember 2005, 300 pages.
This collection of essays delves into the important social and eco-nomic changes affecting educa-tional institutions in China, pro-viding an in-depth analysis of the potential and obstacles for busi-ness and management education in the country. Topics include economic transition, pedagogical issues, professional training and alliance formation, discussed from diversi. ed perspectives of educators, directors and consultants of educational institutions hailing from both the East and the West.
The Rise of the Chinese Con-sumer: Theory and Evidence
By Jonathan Garner. John Wiley & Sons, November 2005, 312 pages.Garner and his colleagues at Cred-it Suisse First Boston state in the book that by 2014 Chinese con-sumers will probably have risen to be the world.s most important in. uence on the growth of global economy. Yet little is known of what motivates and drives the Chinese consumer. Garner and his colleagues examine the results of the . rst comprehensive survey highlighting consumer attitudes and preferences to have been conducted in China, involving 2,700 people in eight major Chi-nese cities. The book provides a unique insight for investors and corporates seeking reliable local information.