By Kerry Brown, Anthem Press (2007), 251 pages
China's British foreign correspondent
corps have come out
in force in support of Struggling
Giant's release. Jonathan
Fenby, a former editor of the
South China Morning Post and
the British paper The Observer,
wrote the foreword. Other
long-time correspondents, like
China Shakes the World author
James Kynge and former Guardian writers John Gittings and
Jasper Becker weigh in with glowing reviews. Kynge calls it "fascinating
in its detail, full of nuance and amusing anecdote"; Gittings
says it offers "fresh and always readable insight"; and Becker
pronounces it "a timely book for anyone struggling to understand
what China is really like". No wonder these journalists are showing
their support; Brown has had a long and varied career in
China, first as a diplomat with the British Embassy in Beijing and
now as a scholar with the think-tank Chatham House in London,
with a spell as a lecturer at Inner Mongolia University. His book
looks at the social, political and environmental ramifications of
China's transition to a global giant.
The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
By Radha Chadha and Paul Husband, Nicholas Brealey International (2006), 314 page
The Cult of the Luxury Brand has
been on shelves for some time, but
it is still a pertinent look at Asia
and China's emerging luxury consumer
markets, particularly since
the region only continues to grow
wealthier. Radha Chadha is a marketing
consultant who has worked
on brands like HSBC and American Express in Asia. She works
on the softer side of marketing - brand planning and strategy.
Her co-author Paul Husband is a planner and faculty member of
the International Council of Shopping Centres. The book looks
at Asia's "luxeplosion", and China of course has a central role in
this phenomenon. Expect company case studies and broad market
overviews, broken into bite-sized chunks. These include a section
on how men shop for Dunhill jackets together, often on the pretext
of buying gifts for business associates, and many other salient
examples. Such anecdotes have led the likes of Miles Young, Ogilvy
and Mather's Asia Pacific chairman, to declare that the book is
"fascinating".